genre research into digipaks

Avril Lavigne

   

This is the digipak from Avril’s greatest hits CD, we chose to analys her because her genre is pop punk which is similar to our electro pump she is just slightly more ‘tomboy’ than our look is but she still appeals to young girls like us. The theme of the digipak relates very well to her style and the way she comes across to her fans, her style aspect is very important as she has such a different style to most female singers. Avril’s look is very punk and rebellious represented by the clothes she wears and the dark eye make up you can clearly see in the photos. The black background and bones on the CD clearly link with the rebellious genre style. The pink areas sell to young girls as it’s a popular colour with girls and shows that she still represents feminism. The large photos sell her to fans as she is looking very glamorous and that gives young girls a reason to look up to her.  I think this digipak is very successful as even I, not a massive fan of Avril can see that it all links very well to what Avril represents to strongly targets her young girls target audience.

Lily Allen

This digipak is for Lily’s ‘its not me, its you’ special edition album.  The font and size text for Lily’s name is very bold and clear with a white outline making it stand out, which means as there is no close up on her face people will be able to quickly see whose album it is. The digipak is unconventional in the way there is no big picture of her, I think this shows that she is not all about her looks she cares more about being creative. The large letters in the picture are relevant as they are using in her ‘Fear’ music video spelling out her name. I like how the front and back are lied out cleanly, there isn’t too much going on, which I feel is pointless as it draws your attention away from the music. I think the large 3D letters are really cool, and as she is a fuck out going girl, the subtle use of colour make it that bit more quirky. I think this digipak represents her in a slightly different way, as its not evolved around her look its more her expressing her style. Its also very unconventional of all the fonts to be different people normally stick with just one for all the different titles, instead she has a different font for the album name, its in small hand writing under her name which is harder to read but shows her as some one who doesn’t follow all the rules. As the layout for the front and back are very simple but memorable so are affective, and there is a clear link between the two as they both have the large letters.

With both Avril and Lily they have bands but in in their pictures you can't see anyone else and theres not even a hint of instruments which just shows how the female singers are the mosth important people, this is how we will want it with it all being about Emma.