Audience research

To research into our potential audience we have all continued to study Lily Allen as she has many similarities to what we want our solo artist to be like and come across as.

To begin looking at Lily I went onto YouTube and looked at her song 'The Fear' and the statistics that go below the video:

This shows that the song is most popular with females aged 13-17 and up to 24. this is the range of our target audience, most popular in the UK.

Here are a few examples of a few comments left below :
"Forever i'll like this song! :D"
"She's so beautiful!"
"I`ve heard enough..I`m downloading this :3!"
"one of the reasons im proud to be english !!"

"Remembering good old songs, a 2008 awesome song. The fact that i'm listening to it in 2012 just prove that. LILY, please, COME BACK, Music needs you ! *"

"I want her dress.... so cute!!!"
All these comments were left less than a week ago.
Here is a screen grab of Lily's youTube channel:

this has all her latest music videos on, its also has links to related videos, so ones fans have made which is free promotion that the fans are doing themselves.

To find out more personal information i typed in

i clicked on the first fan site for her and it was full of information

There was abit of information on the side about the fan but it was all information on Lily. this site is great for fans, its appeals to young girls with the pinky colour andflowery graffics.
the site is also a big advitiser for Perfect-look.org

"It’s a fashion site where users can make a dressup doll, tag and share fashion pictures, collect buttons (like points) by playing around the site to get more dressup items and accessories for your dressup doll. Even if it’s not a site you’d use yourself, please join and invite some friends from email/twitter/facebook who likes fashion and might use a site like this.

this is a collection of links to other famous people, the people there are the top people that fans of Lily also look at.

so i had a look at a couple of them to see if there was any similarities

all the other affiliest link well to Lily as they are all very fashionable and appeal to young teenage audience, they are from both Britain and the US so are reaching a wide audience which is what we would want to do.
Pixie and Rihanna are both current glamours celebrities that young girls look up to.

to find out more about the fans and who they are i went to the very popular social networking site Twitter

Lily Allen is known for having one of the highest number of followers with nearly 4 million which is huge! Lily seems to be a rather open and frank person so by following her fans get to find out a lot about her and hear her opinions which fans love as they feel the direct connection and that they really know her. when creating our ancillary products i think it will be very important for us to create similar social networking accounts as its so popular and works well to promote the act.

looking at her followers on twitter its easy to see they are just what we thought and want for our acts, young tean age girls 12 -18, excatly who we want to target.