Monday, 17 September 2012

feedback from the treatment

During a lesson, their group before i joined, presented the treatment to our class.  This was useful as the class being teenage and female we all fit the target audience perfectly.  This is the feedback was:


  1. Animation is good, simple and effective but needs to link to the song
  2. The target audience (girls) is a good idea as it is quite easy to do ---> will be able to make a great promotional package that is girly and fun
  3. Using silhouettes is a visually interesting idea
  4. Liked the colour scheme:  baby pinks/whites/neutral colours as it works with the image that is girly, dainty and cute
  5. Make sure there's a narrative that is carefree and not complex
  6. The song should be sunny and cheerful ---> I actually suggest the artist Ingred Michaelson
  7. Use different locations to make it more interesting to watch
  8. Glamorous
  9. Could be a good idea to actually acknowledge the set in the music video:  could see the singer getting her makeup done, etc

From this feedback they decided to change it so the audience can see she is on a film set.  They want to show the fact that she is in a studio, getting her makeup done beforehand, etc as the stylistic/lip-sync aspect of the song.  They felt this will be more effective as it would be more fun and interesting rather than trying to pretend to the audience that the model is on a beach/in a bedroom as it wouldn't be very realistic.

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