Tuesday, 18 September 2012

Song searching

The first thing they needed to do after the feedback was to find the song. To start the search they typed into google 
there was issues with the songs not sounding modern enough so didn't quite fit with the concept, so they went back to the initial inspiration from the Dior advert and listened to songs from the same artist. 
Another song they looked at was Brigitte Bardot - Moi je joue


This song is defiantly what they were looking for in sound, beat and genre but it's to well known. So with me agreeing a song was chosen, one from the same artist that did the Dior advert Stereo Total - Anti Love Song


It fits with the 60s French pop style, and has a slightly more flirty feel to it which we could play on more.

Now the song has been chosen we wanted to get casting quickly before the other groups so we had first choice on the girl we wanted as their is limited choice at our college. The girl needs to be really confident so she won't make it look awkward or bad when we ask her to dance around or be silly, and with a sexy/girly style preferably with long hair.
We finalised our choice of girls down to 3:

Emma Hodgson -

Leah Chapman - 
Anne-sophie - 

Monday, 17 September 2012

feedback from the treatment

During a lesson, their group before i joined, presented the treatment to our class.  This was useful as the class being teenage and female we all fit the target audience perfectly.  This is the feedback was:


  1. Animation is good, simple and effective but needs to link to the song
  2. The target audience (girls) is a good idea as it is quite easy to do ---> will be able to make a great promotional package that is girly and fun
  3. Using silhouettes is a visually interesting idea
  4. Liked the colour scheme:  baby pinks/whites/neutral colours as it works with the image that is girly, dainty and cute
  5. Make sure there's a narrative that is carefree and not complex
  6. The song should be sunny and cheerful ---> I actually suggest the artist Ingred Michaelson
  7. Use different locations to make it more interesting to watch
  8. Glamorous
  9. Could be a good idea to actually acknowledge the set in the music video:  could see the singer getting her makeup done, etc

From this feedback they decided to change it so the audience can see she is on a film set.  They want to show the fact that she is in a studio, getting her makeup done beforehand, etc as the stylistic/lip-sync aspect of the song.  They felt this will be more effective as it would be more fun and interesting rather than trying to pretend to the audience that the model is on a beach/in a bedroom as it wouldn't be very realistic.

Change of plans

I had a chat with Phil today as there was a few issues with different opinions on music video ideas, so i have now changed provisionally to Layla, Mina and Sarah's group.
I heard their ideas last week and really liked their main one, here the powerpoint:








Friday, 14 September 2012

This is a fairly new idea i only just thought through with one other memeber of my group as when were found out there was a chance we could work with a realy artist we were bother very excited and interested at the prospect.
the feedback from when i presented it to the class and Luke was very positive about the stylistic shots, just one question on how with the two ideas link together?
We were recomended to watch a previous video from Hurtwood as they used a similar idea with falling feathers. It was helpful to see but i do feel we could do a slightly better job, and it would be much more effective in slow motion.

Another issue to think more about is how there is no performance element, we discussed it a bit and agreed that there shouldnt be a band performance element and just a lip sync.
There is also an issue that that song may not be the one she will do, so i have listened to her other songs and feel we could use the same concepts on another one as they are similar style songs.
We also changed and decided on no narrative which is good as i already didnt want to do want, it would be much better and interesting to just focus on the stylistic elements and then we should be able to do them better as we dont have to worry abou thte narrative.

Thursday, 13 September 2012

This is Tatiana's idea, which we all like. From the feedback everyone seemed to really like the glitter asspect, and the idea of using cherries as the brand image went down well but they dont need to be incorporated in the narrative of the song. the narrative with the male needs to be developed so we know what will go on there now.

Feedback

This was Lavinia's idea, and the feedback was:
firstly does it have to be him flowing her in such a creapy way as the song is more upbeat so doesnt sound very stalkerish, maybe he could just fancy her then the audience would be on his side.
another thought was that they dont need to get so close, he doesnt need to come into contact with her.
I agree with the points put forward, so think this idea should be put back into development after that feedback.

Monday, 10 September 2012

Music Video initial ideas

We have straight away got into provisional groups, i am in the group of four in our class. We began listening to the songs and ideas each person had come up with over the summer holidays, mine were :
Tv on the Radio - Wolf Like me
Desmond Dekker - Israelites


The three Ideas we decided to develop and brainstorm were :

Cities in Dust - Junkie XL
This was the first of the ideas we looked into more by brainstorming. 

Immediately from listening to the song we knew what type of image the band would have, a small group of girls with a pop/rock look to them, being all about strong sexy girls appealing to teen ages girls as they would want to be them/ admire them. 


We were listening to another similar song in the same genre called Cherry something, we liked cherry something as a name so joined it with the song name to get Cherry Dust. A lot of ideas began forming after this, with a concept of having large amounts of glitter falling all over the girls as they were getting ready to perform. We could do lots of effective stylistic shots of the glitter falling onto them and shinning in the light. The idea for the band image came as well, to have Cherries to be the symbol of the band. It's such an easy common object to market things like merchandising, and easily memorable as a logo. We also had ideas of involving a seductive scene with a boy and leaving glitter covering.

Call me Maybe - Carly Rae Jepson


We were playing some random songs trying to find one we liked for new ideas and this came on and we all started singing and dancing so we thought how that happened in flash mobs. This song became a craz very quickly and we have all found that when it comes on anywhere people will sing and dance to it, so we looked up some flash mobs like this:


When brainstorming we liked the idea of some hand held work, which would give it more of a natural feel which would be an important element to the video, it would have to feel none staged and the natural reaction from the crowd would be key. If we could pull it off this video could be great but already we are finding many problems of where would we do it where there would be enough people, would people actually join in, what would we do with bad weather conditions, how many start up dancers would we need, etc. So its already proving difficult but if it worked we think it would be really good.

Video Games - Lana Del Rey

For this idea we sort of came up with a concept for the video before we chose the song. The narrative would be an almost life story of the singer, we thought of having the band and then there being a little girl that looks similar to the lead girl. The basic concept would be to show the girl being hit by her mum so she runs out of the house and goes on a sort of adventure, a sort of surreal place to get away from the problems at home. An other idea some one thought of for this video was for it all of most of it to be in back and white, maybe the bad scenes with her mum to highlight the colour when she goes off. The video would end with her turning up home, so would sort of finish of inconclusively not knowing what happens with the mum. The singer could be telling her story in this song as maybe she wrote it to get past problems and sharing the story with her fans is a way of connecting and showing what she had to deal with. 
There is an option of using Shelter - Birdy as the lyrics maybe would fit more with the story, but both are an option.