Set development

To help us work out what different elements we needed to put in our video to keep it interesting we looked back over the Dior Addict advert and wrote down step by step what happened, what the girl did and all the different locations she went to. It was very helpful doing this as i don't think we realised how many different things/places she did.
We began taking parts of the advert that we liked and thought about how we could use a similar idea, like we liked the thought of her turning up the radio so the characters can actually hear the music that shes dancing to. We deveolped this to Emma turning on a vinyl as we thought it would give a more vintage look.

We also liked the setting of her in the cafe as it's a fun place for her to dance around in and interact with other people, like the waitors or other customers. We will be doing this all in the studio and really like the idea of having the photoshoot but being able to see it all so it's obviously a shoot, so we thought we could join this with the cafe and also have it as an obvious set, one it gives her a reason to be in there for the photoshoot, and two it will be easier for us to design and get hold of the props.

Sets

Now we have casted Emma as our leading girl we next needed to finalise ideas for the set so that we could begin writing a timeline.
The first set idea we all agreed on was to have a sort of make-up / backstage room, the inspiration i got for this location was from my parents bedroom

This sort of all creamy white colours with very elegant womanly objects decorating, everyone else liked these photos and we started thinking about actually using this room, but then when we began developing the other locations we decided it would be best to do them all in the studio and give them an obvious set look.

The next set idea is a simple classy photo shoot setting like this so it's very obvious she's on set and we would see her walking on with all the equipment on workers moving around.











A final setting we would like to incorporate is a cafe/bar type of location, but also having it obvious that it's just a set. Here is an image from the cafe in the advert:

Here are some other images from the advert that were inspiring:

Casting

The three girls we thought of as possibilities agreed to do some screen testing so we played them the music and got them to dance around to it, we gave them a chair and a jacket as props individually.
We did this in our enigma time and it all went very well accept for an issue with the music, someone thought someone else had the music but they didn't and then the video went down on youtube for some reason so that waisted 5/10 minutes but we managed to record it on Sarah's phone and play it from that, that made us realise we need to be more organised next time.
















As people said how they wanted to improve filming skills we all took it in turns to do the different jobs: camera man, sound, director and photographer. This worked well for everyone.
















Before we began filming any of the girls we asked them to do 3 poses in the style they thought represented the song and how the girl in it would be
Emma:

Leah :

Anne-sohie:

We filmed Emma first so we used her as our guinea pig for the behind a blanket shot, heres a shot clip of the footage we shot:


Layla is confident in using Final Cut Pro so volunteered to edit together all the footage we got of the three girls, she did a very good job, here is the video:


After reviewing all the girls as a group we all thought Emma suited the character of the girl the best, she is pretty with a good figure and long hair. Emma was also the most confident and understood what we were asking for the best, the way she moved around the space with and without the props cheekily and in a girly manner is just what we were looking for. 

Song searching

The first thing they needed to do after the feedback was to find the song. To start the search they typed into google 

there was issues with the songs not sounding modern enough so didn't quite fit with the concept, so they went back to the initial inspiration from the Dior advert and listened to songs from the same artist. 

Another song they looked at was Brigitte Bardot - Moi je joue

This song is defiantly what they were looking for in sound, beat and genre but it's to well known. So with me agreeing a song was chosen, one from the same artist that did the Dior advert Stereo Total - Anti Love Song

It fits with the 60s French pop style, and has a slightly more flirty feel to it which we could play on more.

Now the song has been chosen we wanted to get casting quickly before the other groups so we had first choice on the girl we wanted as their is limited choice at our college. The girl needs to be really confident so she won't make it look awkward or bad when we ask her to dance around or be silly, and with a sexy/girly style preferably with long hair.

We finalised our choice of girls down to 3:

Emma Hodgson -

Leah Chapman - 

Anne-sophie - 

feedback from the treatment

During a lesson, their group before i joined, presented the treatment to our class.  This was useful as the class being teenage and female we all fit the target audience perfectly.  This is the feedback was:

1. Animation is good, simple and effective but needs to link to the song
2. The target audience (girls) is a good idea as it is quite easy to do ---> will be able to make a great promotional package that is girly and fun
3. Using silhouettes is a visually interesting idea
4. Liked the colour scheme:  baby pinks/whites/neutral colours as it works with the image that is girly, dainty and cute
5. Make sure there's a narrative that is carefree and not complex
6. The song should be sunny and cheerful ---> I actually suggest the artist Ingred Michaelson
7. Use different locations to make it more interesting to watch
8. Glamorous
9. Could be a good idea to actually acknowledge the set in the music video:  could see the singer getting her makeup done, etc

From this feedback they decided to change it so the audience can see she is on a film set.  They want to show the fact that she is in a studio, getting her makeup done beforehand, etc as the stylistic/lip-sync aspect of the song.  They felt this will be more effective as it would be more fun and interesting rather than trying to pretend to the audience that the model is on a beach/in a bedroom as it wouldn't be very realistic.

Change of plans

I had a chat with Phil today as there was a few issues with different opinions on music video ideas, so i have now changed provisionally to Layla, Mina and Sarah's group.

I heard their ideas last week and really liked their main one, here the powerpoint: