Establishing shot enabling the viewer to get an idea of the setting of the video and gain an understanding of the theme/idea behind the short clip.
The shot then moves on into the school itself where the viewer instantly understands the gist of what the story line of this video is. We can see the contrast between the main character (young Jessie) being in black and quite dark, to a cut to the pink group of girls. This colour itself is very girlie and the addition of the particular stance/body language connotes the power and shock of seeing the girl wearing such different, almost masculine clothing. The girls have been dressed in glamorous children’s clothing, they think their ‘the stars’ of the school.
In this shot we can visually see the immediate difference of all the characters through their appearance and dress. In addition to this the lyrics mimic the sarcky and mean jokes that they pull on her and, for example ‘Oh Jessie, you’re so funny, you’ve got teeth just like Bugs Bunny’.
Once she leaves this scene we get a understanding of her feelings and the power that she has been keeping inside of her. We understand this clearly through the adding of ‘Slow motion’ and the close-up up shot of her angry facial expression. This wide shot clearly shows the kid angry from being teased at school, which is a very normal thing for some people to happen to them. This show the gap from when she was a normal kid to her now being a famous star, and how she as a person relates to the ‘normal’ public.
The above shot is one of the main, ending scenes showing them all as a whole and a group, which implies that in the end we are all equal and that we all live as one. Nobody is in-perfect and this message of power and persistence is portrayed throughout not only the actions but mainly through the passionate and powerful lyrics of Jessie J’s young life.
Through talking about this personal experience it helps the listener and viewer to understand Jessie further and what she has been through to get where she is now; therefore making the artist/audience relation much stronger
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