This is the final digipak, we have gone back and forth about the fonts, placings, which pictures and what edits to use. We tried to use the feedback from our focus groups as much a possible to edit it. the final change we made was to add a water colour filter effect and adjusted the brightness on the photos, i think this effect brings the photos together a bit more so theres not such huge difference in the colours. I think this effect makes it very unique, similar to one of Cheryl Cole.
When we finished all of the products we all agreed that we felt the digipak was our weak link out of the 3, so we did the editing touches i spoke about above to link them more together. This gives Emma a slightly angely/out of this world look which represents the admirable dream world that is part of her star image, clearly with inspiration from Cheryl's "Messy Little Raindrops" album cover.
We also made some more huge changes to the website:
http://jolliepopsarah.wix.com/bad-gals-fc-3
Me and Sarah spent a long time looking at different wallpapers struggling to find one that fit to her brand image and meanings. We initially tried searching things like 'girly wallpapers' but these came out too childlike,
but we eventually managed to find a sort of vintage pink pattern that we both liked and thought could suit Emma.
And finally the finished music video :
